The digital age has changed, the world has discovered new ways to communicate and create. To keep up with the times, companies are forced to adapt, and ELEMENTS INNOVATE is no exception. Web 3 as some pioneers call it, like François-Henri Pinault, CEO of Kering. He, like us, saw an opportunity to be seized and we are here today to help you discover the future of digital and what INNOVATE offers you as development solutions.
1 - THE WEB3, TAKEN BY ASSAULT BY THE WORLD OF LUXURY
When a new trend becomes known and starts to gain momentum, luxury is usually the first industry to invest. For several years now, NFT and the web 3 world have been gaining more and more importance in the professional world and more companies and individuals are banking on this. At INNOVATE, because of our strong influence in the luxury industry, we are also betting on this new trend which we are convinced will become in a few years the norm in the professional world as social networks are today. The luxury industry is increasingly trying to integrate NFT in the collections of brands as objects of equal value to their usual products. To illustrate this, we can take the example of Bvlgari which recently, for the release of their new collection of high jewelry has released 3 new NFT, 2 of which are offered for the purchase of an object in the collection. We find NFT representing the jewels present in this new collection and have, for Bvlgari as much importance as the jewels of the collection. To illustrate this thought we can highlight the words of Bvlgari "The future of contemporary art is partly digital and the NFT's are the pilots of contemporary digital art".
On the other hand we can also talk about LVMH with their virtual avatar LIVI, acronym of "LVMH Innovation Virtual Insider" that will occupy the place of spokesperson for the group. This avatar will promote on digital channels the innovative projects of the group. LVMH has made it clear that they will continue to use their other means of communication and that LIVI will only be an additional way to promote their projects. The Vivatech event, THE innovation and entrepreneurship trade show taking place from June 15 to 18 in Paris, will host LIVI which will have the honor of unveiling the 21 startups that will join the LVMH laboratory.
2 - PEOPLE WHO MAKE A DIFFERENCE
Our world is shaped by the decisions of humans. And some are ahead of their time. Instead of focusing on the present they are already imagining the future. This is the case of François-Henri Pinault who offered an interview for the media CNBC. During this interview he talks about NFT, Metaverse and more generally Web3.
"The group's philosophy in terms of innovation is, rather than saying wait and seeKering prefers to say try and learn. We are always quickly involved in these new trends.
François-Henri Pinaut shares that he has set up three teams dedicated entirely to this topic, one each at Kering, Gucci and Balenciaga. A person analyzing cryptocurrencies has also been put in place. This type of regulation has been accepted very recently by some brands. A subject that deserves all the attention.
From this intervention, which explains the way the group works, we can see that the point of view on NFT and the Metaverse is not anecdotal but a real new way for the brand to express itself. So we have two ideological points to consider: Disruptive and Opportunities. It's disruptive if we think about the distribution level, with the development of e-commerce. Or the fact that the novelty is now the ownership of data to consumers who become the owners (the case of NFT). We should not forget the increasingly important role of augmented reality, a key element of the Metaverse. Indeed, Mr. Pinaut explains that it is necessary to test different scenarios (try and learn) in order to seize opportunities. He develops three levels of opportunities identified at Kering Group: the possibility of expanding the universe of an existing product, of creating new products (NFTs for example), as well as of developing new services - an innovative approach to the idea of Service. To conclude, Mr. Pinaut underlines the fact that consumers will be more interested in the phenomena of "rarity" and "belonging" in the digital world, i.e. Intellectual Property.
As you may have noticed, the digital world is evolving rapidly and new projects are springing up every month. Our team will help you to work on the disruptive side of this trend as well as to understand and identify the opportunities it presents. You want to develop using NFT or Metaverse? INNOVATE offers you an NFT training, Become real actors of the Web 3 and get all the keys at your disposal to understand and apprehend the digital of tomorrow with our NFT / Metaverse training.