Pierre Sterlé for Chaumet. 1950s
When I gave this subject for a test during my "Jewelry" course at the ISG Management School, I had imagined the story of a piece of jewelry, a true poetic storytelling testifying to its time.
Sterlé's Exotic Bird and its tale so beautifully presented by the students deserves to open the Christmas festivities and make us dream while waiting for the gifts under the tree.
Here is the story of this magnificent jewel carrying so much talent and emotion!
-Come and discover my story as a Pierre Sterlé jewel...
I am an exotic bird mounted in a brooch. My setting is made of yellow gold and platinum.
To give me that exotic bird look, I am covered with 18 karat yellow gold wire twisted on my body and turquoise cabochon pavé on my head. To give me more allure and prestige, diamonds adorn my beak and wings.
A real feat in the years of my creation when the importation of precious stones was rare and expensive in the aftermath of the Second World War.
I am a representative brooch of my time because of my generous size with my large wings and my bright colors, the turquoise blue that colors my head.
If I am exposed to the general public today, it is thanks to my creator, the French jeweler Pierre Sterlé. He is the one who gave me life. You can tell by looking at me more closely, because he has left his hallmark on my structure. Like his signature, his way of being recognized as a jeweler as soon as he is seen.
But his hallmark is not the only mark I will carry with me forever. Indeed, there is also the signature of the great jeweler Chaumet for whom Sterlé created me.
His art, with its retro style and specific theme of birds, the generosity and the color of his works, was recognized by the great names of the Place Vendôme, the holy place of jewelry
My master was also very popular with women all over the world and with actresses in his glory years, the years I was born in, the 1950s.
He was nicknamed the great "couturier of jewelers" thanks to his original, whimsical and inventive creations.
Like me, other brooches were born from his hands and other birds too because Pierre Sterlé loved nature. And above all, he loved to magnify birds which were his source of inspiration in his creations.
This passion for my species has led him to participate in the exhibition "Paradis d'oiseaux" to exhibit all his works with the greatest like Fabergé, Van Cleef or Cartier.
Much worn in the 50's, in an era where brooches were widespread to dress up ladies' jackets and coats, I recently noticed all the craze still present around me.
Indeed, I was sold at auction for no less than 6 500€ thanks to the auctioneers of the Pierre Bergé association in Brussels.
Once upon a time...
The historic luxury houses and prestige brands have a taste for accounts. This is because they sell the Dream, an extraordinary experience, more than a product. This dream features their unique know-how, heritage, iconic objects, exceptional packaging, muses and unique places.
L'Histoire de l'Oiseau Exotique by Pierre Sterlé takes us back to an imaginary world, where the small hands of jewelry workshops and genius creators create beautiful, fairy-tale gifts to declare our feelings.
If you want to breathe new life into your brand, or improve your digital communication, the ELEMENTS Innovate team can provide you with tailor-made digital storytelling and brand management strategies inspired by the codes of luxury brands.
Special credits: Lou-Anne Metivier, Justine Caduc