Our Agency
Elements Innovate is a dynamic company where original ideas give birth to diverse and unique projects, from the niche sector to the classic market.
Elements Innovate is a recognized player in digital marketing via our subsidiary Mercure Digital, which specializes in high technology. It brings a high-end touch as well as an international perspective from its designer, Mariana Serban.
OUR HISTORY
Passionate about new technologies, expert in jewelry and communication, I became an entrepreneur because the challenge came to me after a recognized career of more than 20 years in the best French, English and Asian luxury houses: Richemont (Cartier), LVMH Group, Graff Diamonds, Toyota/Lexus, Nissan, Dentsu Agency.
As a gemologist, my love for jewelry culminated as a high jewelry sales manager at the prestigious Place Vendôme, under the direction of extraordinary industry leaders.
Always willing to serve as a "bridge" between cultures and their know-how in the field of arts and craftsI was a volunteer ambassador for the Franco-Japanese exchange community of the Paris Chamber of Commerce and Industry (CCIP), BNI luxe, and France/Korea associations.
Education is part of the adventure, with interventions, educational modules and regular conferences.
You are not French? No problem, even if our reference market remains France. I am a multilingual and holds a master's degree equivalent to an MBA (Media and International Communication specialty).
Previously, I conducted a two-year research on corporate culture that received the Japan International Cooperation Agency (JICA) award. I argued the crucial role of "culture" and "motivation" in the management techniques used in global companies.
I had the opportunity to interact directly with managers of large automotive, communication, hotel and luxury companies and thus acquire the ability to work in an interdisciplinary manner and in a multicultural environment.
With ELEMENTS Innovate, I wanted to create aThe team is complementary, audacious, ambitious and from different social backgrounds in order to encourage co-creation. The selection of the profiles was based on three criteria: a strong commitment to the work, the values that unite us and above all an entrepreneurial spirit.
In addition, our correspondence office in New York will help you reach the English-speaking countries and the American market.
I am a good listener, curious and very adaptable. I invite you to challenge us on your needs. Tell us about your projects !
Our professional expertise covers the world of luxury but also that of new technologies.
Consumer electronics brand (Metz Electronics Germany), premium tech brand (Wemoove), tourism and property management (OneRoom Hotel), renowned car dealership (Toyota Hokkaido), hotels (Laguna Garden Hotel Okinawa, Grand Hotel Sapporo), urban mobility (Wemoove Sport), connected objects (App'elle), innovative tech accessories (Leader)
Founded in 2016 by a duo of digital and tech professionals, ELEMENTS Holding also includes the Mercure Digital agency specializing in the electronics and new technologies sector with renowned clients (Nacon, Fujifilm, Aiper, Thomson, Hewlett Packard...). Years of experience have been gained with industry leaders such as Samsung, Sony, Haier group in key positions and internationally. The youngest member of the team, however, is 19 years old, a determination to be as close as possible to the new generation - tomorrow's customers!
Inspiring mentors!
"When you are a leader it is more important to serve others than to serve yourself.
(Stanislas de Quercize, for Hospitality insiders)
We have followed extraordinary leaders who have shown us, with humility and audacity, a vision of business through true turning points in history. Mr. de Quercize, head of the Van Cleef and Cartier houses, president of the Comité Colbert and a world leader in the world of luxury and entrepreneurship, always does us the honor of guiding us, developing our curiosity and artistic thirst.